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Speaking of car lighting, I have to mention the Philips automotive light which does business mainly through the following product line: headlights (xenon lamp, halogen), car signal light and interior decoration light, non-car product line (motorcycles, trucks and buses). The company has 48 sales offices covering all the major countries and regions. Philips owns the first market share in the world and leading almost all the covering areas.
For the future direction of car lights, Philips owns itself thought.
View from the current situation in China, the most important point for Philips and other automotive lighting business is to guide customers to shift from price-oriented to value-oriented. Customer demand is divided into two categories: one type is value concerned, such as private car and business vehicles drivers. For these customers, Philips wants to use leading technical innovation to provide upgrade products to meet their high demand. Another type is cost concerned, such as taxi and truck drivers. For these customers, Philips hopes to bring in “TCO” concept to provide life light, high brightness but reasonable priced car lights products. In order to better serve customers, channel development is very important. Philips is implementing a project, hoping to expand the first-line market of the advantage channel to the 2,3-line market that further expanding the market and holds more market share and maintain the leading position in each segment of the automotive lighting market.
LED car light is one of the important directions for future development of the car lighting. On the one hand, Philips is certain the advanced technological LED light. On the other hand, he is still optimistic about the sustainable development of the traditional halogen automotive light bulb. They think that halogen lamp is still favorable with the cheap and relatively low-end vehicles in many emerging markets.
In a word, the future direction of automotive lighting is a market development of mixture multiple technologies.
