50 HH rekts and bombs plz Dr Sandy's blog: "MORE THOUGHTS"

How do you tell someone that youve been friends with for over a year that your not in love with them the way they say they are with you? They post blogs and stash and mumms about it, they have treated you like crap over and over again. but yet you still remain their friend? you forgive them their faults. but still they keep it up and post crap over and over again? what do you do?